When working with a designer for the first time, especially for a larger project like custom branding, it may feel intimidating to collaborate or give feedback when it seems like your designer might be speaking another language!

While most designers will understand what you mean if you use “line spacing” instead of “leading” and won’t try to correct you, having a handle of some of the basic terms may help you feel more confident in understanding some of the specific details your designer brings up. It may also provide a good foundation to better understand the process and help give more specific feedback.

Consider this: Would you buy all of the furniture for a new house without knowing the dimensions & floor plans of each room?

But what if you REALLY love the look of all of the pieces and think they perfectly fit your style? Would you buy everything and then just hope it fits once move-in day arrives?

Designing brand elements without first developing a strategy is like decorating a house without a blueprint or floor plan. You may have an idea of the general layout you’re working with, but not the exact specifications of each room.

One of the main value pillars we have here at Type A is curiosity, and in addition to learning new things ourselves, we love sharing our knowledge to help others learn more about design & branding. So it was only a matter of time before we decided to launch a blog to help house & share all of our insights—and what better time to begin a new initiative than the start of the year?