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No, we do not. We believe that branding requires strategic thought and execution across a variety of visual (and non-visual) elements and a logo is only one piece of the puzzle. In order to ensure that we are creating intentional, strategic brands that will be a lasting and worthwhile investment for our clients, we only offer full branding packages.

Though we recommend taking a strategic approach to developing a company’s visual identity, we understand that it is not always the right time to make that commitment and investment. Keeping this in mind, we offer a selection of semi-custom brand kits in our Type A Shop. These are pre-designed visual identity systems that are available for purchase and are available to be updated with your company’s name and choice of colors.

Marty Neumeier said it best in his book The Brand Gap: “Only one competitor can be the cheapest, the rest have to use branding.” Brand strategy is not only a way to set you apart from your competition, but is a road map to help you cultivate a community & build meaningful relationships with your customers. If you have a clear understanding of your company's mission & are fully committed to growing your business, then it’s probably the right time to start thinking about developing your brand strategy!

Our payment structure may vary slightly based on the project, but it is generally broken down into two payments: 25-50% of the project cost prior to the start of project, and the remaining 50-75% at the end of the project (before final files are released). Payment plans may be available to break up payments into 3 or 4 installments—just ask!

For our premade brands, full payment is required upfront in order to purchase a brand kit.

Intentional brand strategy & visual identity development should be approached as an investment you will be making into your business.

The benefits of the brand strategy packages go beyond the final deliverables you will receive. In addition to a variety of final files that are optimized for print & digital use (which will streamline your process and save you time), you’ll also gain valuable insight from the strategy session & corresponding playbook to help you align every facet of your business under the same goals. You’ll also receive a brand guideline manual (an educational resource that will detail how to use your brand elements), and the confidence that comes with having a cohesive, strategic brand designed with your customers in mind.

Our Just the Essentials and Enhanced Essentials branding packages typically take between 6-8 weeks, while The Complete Package, which includes Squarespace website styling, can take up to 12-14 weeks. Timelines for à la carte design projects & strategy sessions will vary based on project needs. Connect with us to discuss your project details.

While we will go over design styles you find inspirational (and styles you want to stay away from), we collaborate through an in-depth brand strategy session in the exploration phase as a way to help us separate who you are as a person from the persona of your business. Reframing your mindset in this way allows us to create a brand strategy & visual identity that is developed based on the wants and needs of your customers.

Item descriptionLike you, I run a small business, so I know how much behind the scenes and administrative work goes into keeping your company growing. By creating a comprehensive brand strategy, you’ll end up streamlining a lot of the work that would go into your previous marketing & design efforts.

I’m also passionate about seeing businesses grow, innovate, and thrive. My path to Type A was a little different than most designers in that I spent the majority of my career working in-house for global professional services firms. That experience paired with my MS in Marketing has influenced my approach to be strategy-driven, disciplined, and organized.